A gift is more than giving or receiving. It's more than the price, the size, or who gave it.

The true beauty of a gift is the feeling behind it, the joy of knowing that out of millions of people, you were thought of, chosen, and seen. It's that quiet moment when you hold the gift and realise, "Yes… I truly deserve this."

Alibaba and the 40 Gifts was created with that feeling in mind, and with an understanding that the economy has been tough on everyone. So whenever the opportunity comes, we make it count.

For 40 days, there will be 40 winners, each receiving 40 meaningful gifts. It's our way of spreading joy, giving hope, and reminding people that they matter.

Because sometimes, the perfect gift is the one that reminds you you're not forgotten.